Models & Methodologies

OUR MODELS & METHODOLOGIES

4_simple 3 steps agile approach_ancre

A Simple 3 Steps Agile Approach.

How this 3 steps approach enables to perform rapidly Strategic and Customer Marketing for Small Battles and Use Cases with strong business outcomes.

Step 1 : Set & Get

Set Goals and Get Market Trends

In this first step, we combine strategic goal setting with an in-depth market trend analysis to ensure a focused and agile approach.

A-Set the Scene and Business Goals: Start by aligning your marketing and strategic objectives with the company’s overarching business goals. These should be measurable and directly tied to key performance indicators (KPIs).
B-Analyze Market Trends: Conduct a thorough analysis of industry trends, customer behaviors, and emerging technologies like IoT, AI, and generative AI. This will help you identify the most promising opportunities and keep the business agile and responsive to the market.

Combining goal setting with market analysis enables the organization to align its strategic priorities with real-time insights into customer needs and competitive dynamics.

Examples for Market Trends and Forces

The transformation journey begins with a deep dive into industry trends and the Ecosystem Forces that shape the business environment.

Examples of Ecosystem Forces in Industry:

Political: Changes in regulations, trade agreements, and tariffs affect everything from supply chain dynamics to production costs, especially in industries like automotive and consumer packaged goods (CPG).
Technological: Technological advancements, including IoT, AI, and 5G, drive automation and innovation, necessitating changes in how businesses operate.
Environmental: Increasing environmental regulations and pressure to adopt sustainable practices force companies to rethink resource management and reduce emissions.
Legal: Legal frameworks, such as safety standards in automotive or compliance rules in pharmaceuticals, impose strict requirements that influence operational strategies.

Step 2 : Map & Select

Design Value Chain, Map and Select Use Case

We here look at the enterprise as a business system to consider the interconnected processes that drive value creation, from logistics and operations to sales and services. It’s the engine that keeps a company running efficiently and effectively.

Value Chain

More practically, looking at an industry’s value chain is crucial in identifying where strategic changes need to be made.

The value chain breaks down the company's activities into primary steps—inbound logistics, operations, outbound logistics, marketing and sales, and after-sales services—allowing us to pinpoint where transformation can deliver the greatest impact.

Changing Value Chain Examples:

Automotive: As the industry transitions to electric vehicles, inbound logistics are being reshaped to accommodate new suppliers for batteries and electronic components, while after-sales services now include software updates and EV maintenance.
CPG: To meet demands for sustainability, companies must adopt greener practices in operations, such as eco-friendly packaging materials, and optimize outbound logistics to reduce carbon footprints.

Value Chain and Use Cases

At this step, we start merging value chain analysis with use case identification to focus on areas of high potential impact.

Value Chain and Opportunity Mapping: We analyze the value chain to identify the most impactful opportunities for leveraging technologies like IoT, AI and Gen AI. This step reveals where the greatest inefficiencies or gaps lie and how new technologies can deliver value.

Examples:
- IoT for Asset Reliability: Using predictive maintenance to ensure machinery operates efficiently and with reduced downtime.
- Plant Logistics: Optimizing the movement of goods within manufacturing facilities with IoT tracking systems.
- AI for Quality Control: Automating inspection processes using AI to detect defects faster and more accurately.

Use Cases Prioritization:

After mapping the value chain, we prioritize the most impactful use cases based on feasibility, ROI, and alignment with business goals.

Use case Prioritization Map

Step 3 : Propose & Implement

How to Propose new solution with focused Go-to-Market (New Value Proposals, target, position) and Implement with prototype, test, and scale.

The final step merges the creation of new internal or external value proposal with rapid prototyping, testing, and scaling. It also integrates go-to-market (GTM) strategy development, ensuring that the new solution is not only technically viable but also market-ready.

Develop New Internal and External Value Proposals:
- Based on the selected use cases, create a new value proposition tailored to the identified internal or external customer segments. Ensure that the value proposition clearly addresses customer pain points and differentiates your offering in the market.

Identify Internal or External Target and Go-to-Market Issues:
- Target: Identify specific user and/or customer segments that will benefit from solution, ensuring that your efforts are laser-focused on the right audience.
- GTM Issues: Address potential go-to-market challenges such as positioning, distribution strategies, and competitive dynamics. For example, identify how generative AI content creation tools can be integrated into your sales process to create personalized marketing materials that resonate with your target audience.

MVP, Prototype, and Testing:
- Create a Minimum Viable Product (MVP) or a working prototype of the solution, focusing on key features that deliver immediate value. Run agile sprints to test the solution with real users, gather feedback, and iterate rapidly.
- Example: Test the IoT solution for predictive maintenance in a small-scale production environment, gathering real-time performance data to ensure it meets business goals.

Scale the Solution:
- Once the MVP has been validated through testing, begin scaling it across different departments, regions, or customer segments. Use continuous feedback loops and adapt the solution to changing market dynamics as you scale.