OUR VISION & STRATEGY
1. The Need for Continuous Change
How enterprises must tackle small battles to overcome overall complexity in a fast changing business games.
To navigate the fast-changing business landscape, where political, economic, and technological shifts occur constantly, enterprises must embrace a strategy of tackling small battles. Instead of pursuing large-scale, complex transformations, this approach breaks down challenges into manageable initiatives focused on key areas for improvement.
​
Small battles allow companies to address specific pain points, streamline processes, and make targeted enhancements to the value chain without overwhelming resources or delaying progress.
​
Through a series of focused changes, enterprises can continuously refine their offerings and processes, positioning themselves to not only respond to change but to shape it proactively.
2. The Benefits of Agile Marketing
Why agile marketing, showing speed and customer-centricity, is required to deliver appropriate answers in a fast changing business game.
In this environment, agile marketing provides a crucial framework. Agile marketing enables businesses to remain responsive and customer-focused, delivering targeted campaigns and solutions rapidly. Rather than relying on long-term, static marketing plans, agile marketing thrives on iterative sprints, real-time data, and customer feedback loops.
​
Key benefits:
​
-
Speed to Market: Agile methodologies allow businesses to test, learn, and launch new value proposals and campaigns quickly, train sales rapidly.
-
Customer-Centricity: Regular feedback loops ensure marketing efforts are aligned with customer needs and preferences.
-
Adaptability: Marketing strategies can pivot quickly in response to market or customer changes, ensuring relevance and impact.
​
We propose a unique and simple approach of agile strategic marketing and customer marketing for Small-Battles and Use Cases in a three steps framework. See later in the page.
3. Focusing on Small-Battles and Use Cases
How Small-Battles and Use Cases enable to keep things manageable and to implement solutions rapidly.
To manage complexity and avoid overwhelming scope, businesses should focus on small-battles, focused initiatives aimed at resolving specific business challenges or achieving specific goals. Small-battles are easier to execute, measure, and refine, making them ideal for agile methodologies.
​
Small-Battles and Use Cases Approach :​
​
-
Small-Battles are small, rapid-response projects designed to address specific problems within the value chain. These initiatives allow for focused efforts on key pain points, driving change without the complexity of large-scale projects.
-
Use Cases provide the digital framework needed to implement solutions that solve the challenges identified in micro battles. It is also detailed narrative describing how a product or service will be used to solve a particular business problem. Use cases are particularly useful for capturing requirements from stakeholders and defining product functionalities clearly. Each use case focuses on a clear business objective, such as improving quality control, enhancing asset reliability, or optimizing sustainability efforts
-
It is therefore extremely important in marketing to exploit all the capabilities of use cases, and therefore create a link to small-battles upwards and a link to solutions exploiting all technologies downward.
Looking at the value chain and the required transformation, several Small-Battles and use cases are easily identified.